The retailer launched a new brand focused on truck safety, new deals and a point giveaway for members of its loyalty program.

Love’s Travel Stops is celebrating National Truck Driver Appreciation Week throughout September. The company is giving away 23.5 million My Love Rewards points to professional truck drivers during the month, including hundreds of daily and weekly winners and a 1-million-point winner at the end of the month. 

The company is also celebrating the launch of Amarillo Supply Co., a brand focused on keeping drivers safe while on the road, with discounts and giveaways.

Each time drivers swipe their My Love Rewards card during the month of September, they will be entered for a chance to instantly win 1,000 or 2,000 points, with thousands of instant winners selected daily. They will also be entered for a chance to win weekly points and a grand prize of 1 million My Love Rewards points at the end of the month.

“We look forward to National Truck Driver Appreciation Week each year because it’s one way we say, ‘thank you,’ to professional truck drivers who are essential to the country’s success. This year is special because it’s our biggest points giveaway ever and we’ve launched a brand focused on keeping drivers and their trucks safe on the road,” said Jon Archard, Vice President of Fleet Sales at Love’s.

Amarillo Supply Co. includes key items that professional truck drivers need to maintain their trucks while delivering essential goods across the country. The brand will initially feature a variety of air hoses and a blow gun kit and be sold at all travel stop locations across the country. In spring 2023, the brand will grow to include around 40 additional items.

Additional Driver Appreciation Month initiatives include fresh food and drink deals, free hot sandwich or fresh salad with an oil change, discounts on Amarillo Supply Co. products and a free Amarillo Supply Co. hat with the purchase of a 3-pack of gloves for $9.99, or any of the six Amarillo Supply Co. safety items promoted at 15% off.

Love’s expands Travel Stops reach with new Washington opening

Love’s supports professional truck drivers with $100,000 donation

Love’s opens first travel stop in Connecticut

Tommy’s opens four new tunnel washes in the U.S.

The search for the tank storage industry’s ‘Forty Under 40’ 2023 is underway

Air Liquide to build Japan’s first 24/7 hydrogen station

Discover next-level Quantity Conversion from the Cloud

ExxonMobil strengthens fleet card business at service stations

Asda reaches 50th ‘On the Move’ store milestone with new opening

Copyright © 2022. All rights reserved. Use of this website signifies your agreement to the Terms of service and Privacy policy.